Director
Carmen Bara
As Director, Marketing & Business Development, Carmen leads KRP's integrated marketing, communications, and business development strategy. She provides marketing strategy development and implementation, brand management, and business development support in an effort to help drive top line growth, elevate KRP's brand, and strategically strengthen the firm's exposure in the marketplace.
Education
- Bachelor of Arts, Applied Communications, Royal Roads University, 2009
- Public Relations Diploma, Grant MacEwan University, 2005
- Change Management Bootcamp, University of Alberta Executive Education, 2017
- IAP2 Certification, International Association for Public Participation, 2015
Experience
Carmen has over 20 years of marketing expertise, including over 15 years with professional service firms. Professional services have the unique challenge of having no tangible products to touch and feel; through her experience, Carmen has developed a passion to help firms market not only their services, but the people, knowledge, and skills behind them.
Professional & Community Activities
- Member, Canadian Society for Marketing Professional Services (CSMPS)
- Past Board Member, Fundraising Committee Chair, and Youth Services Committee Chair, Rotary Glenora
- Past Committee Marketing Lead, Mental Health Breakfast Committee
- Past Sponsorship Lead, Edmonton Football Women's Dinner
- Past Board Member, IABC Board of Directors
Areas of Expertise
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